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Little Boutique, Big Vision
Wednesday, November 14 | 11:56 am A little boutique with an audacious vision!!! Things are happening in Pasadena’s tiniest, tucked away shop located in a courtyard between Union and Holly Street in Old Pasadena. This 350-square-foot retail space is center stage for a groundbreaking retail revolution. Operating on a calendar similar to art galleries, this revolving door concept shop will present “Guest Star Designers” presenting lines to the consumer/buyer marketplace. Lines such as Diane Elizabeth, Susan Jones, Christina Bernal and others will be showcased in '08. Kicking off this bold experiment in retail marketing will be a 6 week “Guest Star Designer” Diane Elizabeth exhibiting her Spring/Summer 08 preview at Pasadena’s Neo Artisan Boutique, The Majestical Roof. Diane Elizabeth designs grace the ingÈnue with her unique hand cut stencils, painted on clothing and handbags. Her tie cell phone holders are made from vintage men’s ties. Co-Owners Yvonne Russo and Christina Bernal conceived the idea of NO MMP* (*Mass Manufactured Products) as an alternative a stale business model that plagues boutiques today. Their solution is to provide a venue where customers and artists make a direct connection. With over 80 local artists and designers represented, you can get almost anything you want! All products in the shop are made or conceived of by a local set of hands. Perhaps you know what it is you want but can’t find it anywhere, then this the place where it can be made to order. And if you need help with individual design ideas, The Majestical Roof is Pasadena’s creative resource. The motto of this boutique-gallery-studio-guerilla shop is, “You Name It! We Can Create It!”
Majestical Roof, 88 N. Fair Oaks Ave., Suite 102. (626) 844 8886. Myspace.com/majesticalroof |
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